Tasty Two-Toned Cookware (2022)

Various, Fackelmann Brands

A fun sizzle reel introducing Tasty Two-Toned cookware line for international audiences. This kind of content is distributed across multiple international markets meaning I had to develop creative visual messaging to reinforce the product’s two-toned appearance for “language agnostic” viewers.

Cook With Color (2022)

A few samples form a series of assets I made for Tasty’s “Cook With Color” campaign. The assets worked as part of a broader content initiative promoting a Tasty “Cook With Color” livestream even with select content creators.

Back To Basics (2021)

Walmart, Epoca International

A collection of still and stop-motion scenes I shot and directed promoting Tasty cookware with a “back-to-school” theme.

Everything’s Coming Up Lilac (2021)

In the summer of 2021 Tasty released its popular line of cast aluminum cookware in a new Lilac color scheme. Here’s a collection of digital video assets I shot and directed for the product’s launch.