Licensing @ BuzzFeed
From 2018 through 2022 I worked as a specialized creative working on unique licensing deals for the internet’s largest food brand. Below is a collection of some of my favorite programs and the content I directed for them.
Tasty Shoppable Recipes
Walmart
In 2018 BuzzFeed partnered with Walmart to launch Tasty Shoppable Recipes. I was worked to develop and direct a set of assets introducing the Tasty’s audience to the new product while also driving thousands of downloads of the Tasty iOS app.
Tasty Co-Branded Seasonings
McCormick
BuzzFeed and McCormick partnered to create a unique line of seasoning blends inspired by the Tasty audience’s viral preferences. I creatively contributed to the development of the product as well as spearheaded its video marketing campaign.
Tasty Dinner Kits
In 2020 BuzzFeed partnered with General Mills and developed a unique line of dinner kits licensed under the Tasty brand. As a Creative Producer I worked with Tasty’s Brand Manager and provided client-facing creative on matters relating to the Tasty brand and its audience. In 2021, I shot and directed a series of digital assets for the product’s launch.
Pet-By-Tasty
Three Rings Pet Food LLCA collection of short animated social assets I wrote and produced for BuzzFeed’s licensing partnership with Three Rings Pet Food. I collaborated with BuzzFeed’s art department to illustrate the variety of dog/owner relationships and their specific individual identities. This specific collection of assets garnered over 1.5 million organic impressions on Facebook and Instagram.
Some Personal Favorites
Tasty for Google Home 2018
Tasty for Walmart 2020
Tasty Cookware 2018